BVA Xsight

THE BIG CHALLENGES OF THE SECTOR

The mobility of citizens and the transport operators who make it possible have experienced one of the most turbulent periods since the early 2000’s. It has especially been influenced by the digital revolution: lower numbers of daily trips, but an increase in short, medium and long trips, the emergence of new mobility solutions in the shared economy, increased competition for traditional businesses, and more. These are the issues that are key for a total understanding of the behaviors and expectations of customers and users.

THE BVA APPROACH

For more than 35 years, BVA has helped companies in the urban transport, rail transport, river transport and automobile industry through:

• Sector and multidisciplinary experts in marketing and data science preparing them for the problems of complex sampling, high volumes of data and very varied and international customers
• Innovative tools that enhance the survey data with open source data, data collected by operators, cartographic reports and decision making tools.
• A customer path approach for both user experience of new products and services (Ux), and the degree of the relationship and the measure of performance (Cx).
• Strong expertise in and comparison data for fraud measures, Origin Destination, quantification using counters and traveler qualifications.