THE SECTOR'S BIG CHALLENGES
Tourism is the number one business sector in France and generates many jobs. Maintaining France’s appeal as a tourist destination is therefore a key challenge given the growing clout of other large competing destinations and an unstable geopolitical and business environment. To succeed, sector actors will have to overcome three major challenges:
- Digitalization. In a digital world, tourists are adopting new habits and making faster and faster decisions
- The sharing economy is generating new exchanges
- And, finally, sustainable development is imposing new standards on actors in the tourism industry.