THE BIG CHALLENGES OF THE SECTOR
The telecom and multimedia market is extremely competitive and is gradually becoming a cross border business. The logic behind takeovers will be increasingly important, and profitability and strong goodwill will be keys to surviving the wars to come. These considerations mean that actors will need to pursue extremely efficient loyalty and customer acquisition strategies by offering products that best address the market’s many complex segments. This also means they will need to offer a unique, exciting customer experience.
Yet in addition to this market-centric vision, it is important to understand that the telecom and multimedia sector is a major point of convergence for the telephone, the internet and media content and many other existing players and will undoubtedly grow stronger. In fact, the growth of digital data in the sales of many products, in the banking and insurance industry and the use of mobile as the payment of the future gives a special status to operators who must then have an innovative and forward thinking view on the markets of tomorrow. They must have a central place in the new economy.
