THE SECTOR'S BIG CHALLENGES
The energy and utilities market is facing 3 major challenges:
- The energy transition linked to climate change is forcing sector actors to develop renewable energies, diversify their mix of resources and decentralize production (any person can become an energy producer). This is also forcing them to improve energy efficiency and energy management (eco-gestures, capping, smart grids).
- Opening the electricity and natural gas markets to competition has upended the market: rates are no longer regulated, competitor’s offers are more robust, new actors are entering the market (bottled gas producers, gas tankers, etc.).
- Ultimately, digitalization imposes new standards and pushes brands to innovate: smart meters, boxes, timers, personalized client spaces, relational marketing.