BVA Xsight

THE BIG CHALLENGES OF THE SECTOR

The political world today is in total flux, experiencing a profound renewal of the methods by which citizens express their opinions, as well as by a growing defiance in personal politics.

In this context of social and economic crisis, the expectations of the French for public action are very important, and there are many challenges: the battle against unemployment, globalization, the European crisis, the rise in sectarianism, competition in the national economy, etc. All of this, in an environment where communication plays a more and more important role, and therefore so does each political comment that is made, especially on social networks. This context makes it necessary to go beyond purely quantitative measures in order to understand the status of opinion, taking into account both solicited responses and judgments that are spontaneously expressed.

With 40 years of experience in political opinion, BVA’s goal is to integrate the most recent changes in the methodological framework of its studies, while building on the experiments performed by its teams dedicated to innovation. These experiences are then shared with the integrated advice teams.

THE BVA APPROACH

To take the opinion of the French people regarding the news and political events into account, and to measure the reports of electoral strength while taking into account the volatility of the electors, one has to be able to perform “360 degree” studies, as close as possible to the mechanisms that focus political opinion. BVA therefore proposes “listen to the opinions” systems, that use not only “measurements”, but integrate all at the same time:

• Quantitative representative surveys
• Open data or Big Data issues
• Qualitative surveys with citizens in the communities.

A proposal based on the use of multidimensional information to construct solid and reliable responses, to best identify the determinants of voters’ intentions and the criteria to explain the changes in them, to understand the dynamics at work and to report on the keys to electoral participation or even to reconstruct the themes that determine electoral choices and the images of political actors.