THE SECTOR'S BIG CHALLENGES

The actors of the consumer packaged goods sector are facing more and more challenges: rising costs of raw materials, digitalization, the rise of e-commerce, shorter development periods, increasingly fickle customers, global brand management, an overabundance of information sources, etc. Making right decisions in an ever-changing environment under increasingly tight deadlines requires more and more know-how and expertise. The ability to react and act quickly have become key values.

THE BVA APPROACH

At PRS IN VIVO (BVA France), more than anything we believe what shoppers do, more than what they say. We known that the decision to buy something or buy it again is essentially spontaneous and based on behavior (“system 1”), as opposed to being rational (“system 2”). These principles are the heart of our one-of-a-kind methodologies, which focus on purchasing behavior and habits, and our continued efforts to integrate the most advanced technology. For over 30 years, we have acquired one-of-a-kind expertise on decision-making processes in the consumer package goods sector, which allows us to offer you the most reliable forecasting tools so that your project has the best possible chance of success in real life.

THEY PUT THEIR TRUST IN US

OUR SOLUTIONS FOR YOU

Our Study Solutions

See all of our customized study solutions for the consumer packaged goods sector.

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Our Consulting Solutions

See all of our customized consulting solutions for the consumer packaged goods sector.

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INTERESTED IN OUR EXPERT CONSUMER PACKAGED GOODS TEAM?

Nathalie Suquet