BVA Xsight

THE SECTOR'S BIG CHALLENGES

Digital is no longer a problem or a topic, it has redefined business as a whole. The transformation is everywhere, and brands have no choice. They have to know their customers, interact with them and co-create with them. Society and the masses are forcing them to be more responsible, more authentic and more transparent about their purpose. This is where we await our partner agencies tomorrow: the challenge is to be ahead of the advertiser to better guide it and bring about needs that businesses don’t know how to identify.

THE BVA APPROACH

An annual survey of advertising and media professionals gives us a 360º view of advertisers’ expectations regarding their agencies and their vision of the changes to their market:

• More than 1,600 client agencies (all profiles) are surveyed each year to assess the markets
• 30-60 decision makers are surveyed about their biggest challenges
• It is a qualitative and quantitative process that covers both strategies and operations
• Each subscriber receives personalized insight on their customer portfolio as it compares to all customers responding on a market in order to identify differentiating features about the competition in their environment.
• Mirror surveys are provided to collaborators to measure fusion points or, conversely, gaps with customers