BVA Xsight

THE INDUSTRY'S BIG CHALLENGES

The automotive industry in undergoing a veritable revolution: it is changing its engines to adopt clean energies, transforming how its products are used as it accelerates the change to driverless and connected cars, and completely reinventing its distribution models to adapt to globalization and news mobility habits.

In this changing world, the opportunities are numerous, but they bring their own challenges, forcing different industry actors to continually innovate and reinvent themselves.

THE BVA APPROACH

For more than thirty years, BVA has been helping the automotive industry’s biggest actors by drawing on:

• An detailed knowledge of their targets: rental companies, professionals and individuals (360 vision),
• Historical know-how proven in three areas of excellence:
  • Advertising (150 multi-channel post tests each year in over 30 countries)
  • Satisfaction / brand equity (New car buyer surveys, image tracking d’image, etc.)
  • Marketing (Optimizing your service/product marketing mix)
  • A multi-cultural team: 9 languages spoken / a “Glocal” way of working
• Big data experts (Database dedicated to the Auto industry) So many advantages that have allowed BVA to forge strong relationships with automotive industry actors: manufacturers, suppliers and distributors.

So many advantages that have allowed BVA to forge strong relationships with automotive industry actors: manufacturers, suppliers and distributors.