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Household consumption data
Analysis of your sales territory
ADCI = Analyses of Individual Behavior Dispersion. These indices make it possible to measure, in the trade area of your choice, how much residents spend on each of your products and to measure the impact on your retail offering.
BVA has designed numerous tools to make it easier for you to use this data.
The ADCIs ("Analyses of Individual Behavior Dispersion") are indices expressed on the basis of 100; they evaluate, by product, the level of over-consumption or under-consumption of households located within a given area compared to the national average.
For example, an index of 105 corresponds to a consumption level 5% higher than the national average while a score of 88 represents consumption that is 12% lower than the national average.
This result, applied to the average spending for All of France, makes it possible to calculate the average spending of households in the area studied. After multiplying by the number of households, we obtain the total spending of households in the area for the product in question.
These indices exist for a line of 55 reference products, organized by general consumption category (food, personal goods, household goods, out-of-home spending, etc.) and according to four levels of geographic differentiation: departments, communes, statistical block groups (IRIS) and zones specifically formed by BVA for their statistical homogeneity.
Many tools have been designed to make it easier for you to use this information and facilitate the analysis and exploitation of the data. You can export your results to Excel®, display a base map, adjust several mapping parameters or capture disparities based on various socio-demographic profiles.
Household consumption data
ADCI: Solution that analyzes the consumption spending of French households.
Analysis of your sales territoryADCI = Analyses of Individual Behavior Dispersion. These indices make it possible to measure, in the trade area of your choice, how much residents spend on each of your products and to measure the impact on your retail offering.
BVA has designed numerous tools to make it easier for you to use this data.
ADCI indices
The ADCIs ("Analyses of Individual Behavior Dispersion") are indices expressed on the basis of 100; they evaluate, by product, the level of over-consumption or under-consumption of households located within a given area compared to the national average.
For example, an index of 105 corresponds to a consumption level 5% higher than the national average while a score of 88 represents consumption that is 12% lower than the national average.
This result, applied to the average spending for All of France, makes it possible to calculate the average spending of households in the area studied. After multiplying by the number of households, we obtain the total spending of households in the area for the product in question.
ADCI application
These indices exist for a line of 55 reference products, organized by general consumption category (food, personal goods, household goods, out-of-home spending, etc.) and according to four levels of geographic differentiation: departments, communes, statistical block groups (IRIS) and zones specifically formed by BVA for their statistical homogeneity.
Many tools have been designed to make it easier for you to use this information and facilitate the analysis and exploitation of the data. You can export your results to Excel®, display a base map, adjust several mapping parameters or capture disparities based on various socio-demographic profiles.
