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Eye tracking

AN INNOVATIVE TOOL

Unmatched experience with more than 1,000 studies conducted

Unmatched experience with more than 1,000 studies conducted

Eye Tracking opens new avenues in research on new products, packaging and advertising, as well as in the areas of signing and perception and orientation in space.

BVA has unmatched expertise in interpreting its outputs and insights.

This expertise, combined with behavioral and image indicators, makes it possible to deliver an in-depth assessment of the visual effectiveness of your communication efforts and identify ways to optimize them.
 

 
The Eye Tracking tool is especially useful when addressing packaging for existing or new products, advertising materials (TV, print ad, billboards, Web site banners, etc.), POS communication and Web site design.

VALUE OF EYE TRACKING

The cognitive sciences have shown that the eye's path is not random, but rather a function of internal processing operations within the individual.

These operations may be conscious or unconscious and eye movement reveals the internal information processing necessary to understand any visual stimulus.

Eye Tracking enables the identification of:
 
 
  

Video example: packaging test

 

EYE TRACKING RESULTS

Analyzing Eye Tracking data enables an assessment of the visual effectiveness of your packaging or advertising content and lets you understand the shopper's information intake strategy in the aisle during the decision-making process.