Our resources and tools
home >
Our resources and tools >
Our techniques >
Consumer recruiting
INTERNAL RECRUITING DEPARTMENT
The success of a study is highly dependent on the quality of respondent recruiting.
To meet the demands of quality and responsiveness, BVA operates an internal recruiting department that serves all its divisions.
Some figures:
A four-person team is dedicated to recruiting consumers in Paris and throughout the rest of France.
BVA owns an access panel containing more than 50,000 households, 20% of which are replaced each year.
This database tracks:
Consumer recruiting
INTERNAL RECRUITING DEPARTMENTThe success of a study is highly dependent on the quality of respondent recruiting.
To meet the demands of quality and responsiveness, BVA operates an internal recruiting department that serves all its divisions.
Achievements
Some figures:
- Nearly 4,500 consumers interviewed in 2008
- 441 consumer meetings in 2008
- 275 consumer interviews in 2008
- 18% of studies were international
RECRUITING RESOURCES
A four-person team is dedicated to recruiting consumers in Paris and throughout the rest of France.
Database
BVA owns an access panel containing more than 50,000 households, 20% of which are replaced each year.
This database tracks:
- Number, age and school class of children
- Automobile ownership
- Frequency of visits to grocery store brands
- Charge cards/customer loyalty cards
- Pet ownership
- Home and automobile insurance
- Home: rented or owned, single- or multiple-family dwelling
- Internet, land line and mobile phone usage, etc.