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home > news > Press releases > Discover In Vivo BVA USA after your summer break

Discover In Vivo BVA USA after your summer break

in New-York, Chicago and in California!


  • The In Vivo BVA experience and methodology are now available in the United-States.
  • A team with a solid FMCG expertise in the American market 



Headquarter in Manhattan and 3 survey centers in New-York, Chicago and California


Dedicated to FMCG shopper research
Each of our 3 survey centers will be fully operational with In Vivo BVA methodology, technology and tools:

  • a mock-up store measuring true shopper behavior
  • eye-tracking and virtual reality tools
  • qualitative studies

John Traynor, president of In Vivo BVA in the US



John Traynor joins In Vivo BVA with more than 25 years experience in FMCG markets in the United States.

After beginning his career at Management Science Associates, John joined Information Resources, Inc. where he managed relationships and marketing variable testing with a number of clients, including Quaker Oats and Kraft Foods, from 1983 to 1989. John left IRI to join AC Nielsen, where he managed client relationships in Chicago and Minneapolis area offices with industry leaders including Kraft Foods and General Mills. Subsequently John acted as Regional Senior Vice-President for Nielsen’s businesses in Atlanta, Cincinnatti, Pittsburgh and Philadelphia, and then as Senior Vice President, Global Accounts until 2006. Subsequent to Nielsen, John was SVP, Client Relationship Management with Kantar Group Operations (WPP Group).

For any information concerning In Vivo BVA in the US or any US research request  please contact John Traynor.

BVA launches its US subsidiary in autumn 2009


In Vivo BVA in the US completes the group's international network of mock-up stores:
  • Great-Britain: London and Newcastle
  • Germany: Frankfurt and Hamburg
  • Italy: Milano and Bari

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