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home > news > Press releases > BVA accounces the merger of IN VIVO BVA and Perception Research Services

BVA accounces the merger of IN VIVO BVA and Perception Research Services

BVA is pleased to accounce the merger of IN VIVO BVA and Perception Research Services, effective immediately.

This merger unites the world’s two leading research agencies focused on packaging, shopper marketing and new product innovation. Specifically, the new company PRS IN VIVO brings together...
  • PRS’ global leadership in packaging research with IN VIVO’s expertise in shopper marketing and new products
  • IN VIVO’s validated STM/volume forecasting model with PRS’ extensive global client base
  • In VIVO’s global network of Shopper Labs with PRS’ Qualitative research team
  • PRS’ leadership in eye-tracking research with IN VIVO’s pioneering work in applying behavioral economics (“nudge”) to FMCG marketing

With these capabilities, PRS IN VIVO will help FMCG marketers succeed at both the “1st moment of truth” (purchase) and the “2nd moment of truth” (product usage experience).

The Senior Management of both entities will remain with the new company. PRS IN VIVO will have approximately $90 million USD in annual turnover and 300 employees across offices in China, France, Germany, Italy, Singapore, Switzerland, the U.S. and UK. Major clients include Unilever, Nestle, L’Oreal and Pfizer, among many others.

“We are very pleased to be joining forces with a company that shares our commitment to thought leadership, innovation and “expert advisor” relationships with clients,” said Scott Young, who will be the Global CEO of PRS IN VIVO, “and we are excited about bringing new services, such as volume forecasting, product testing and behavioral economics to our clients.”

“We are excited to combine our suite of services with PRS,” said Alain Sivan and Eric Singler, co-founders of IN VIVO, “and to offer our clients a truly global network of packaging, shopper marketing and new product services. With our expertise, methodologies and global scope, PRS IN VIVO has the tools to help our clients succeed.”

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