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BVA Nudge Unit awarded Best Case History at Esomar Congress 2014

ESOMAR Congress 2014

During ESOMAR Congress 2014, the BVA Nudge Unit presented its case study "French Government : Nudge me Tender'.
This paper was elected Best Case History by the Jury among 210 other candidates, for its interesting application of research helpful to users.
The Jury said "Excellent paper with immediate applications of the nudge design, grounded in a solid business case with proven results and more to come.”




Learn more about the case study


Ethnography lies at the heart of re-inventing and promoting customer-centric services. A keystone of behavioural economics, it inspires policy makers to re-design their actions for more efficient results with easy and cheap nudges.

This paper presents a French government case study that relies on the NudgeLab approach to promote the use of digital tax administration. In this presentation guidelines on the best use of nudge design for optimal ROI are proposed, whether for public or private enterprises.

Read the full paper on ESOMAR website
Read the summary  : click on the link at the right of the page


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