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home > news > Events > In Vivo BVA at the Market Research Event !

In Vivo BVA at the Market Research Event !

From the 8th to the 10th of November, In Vivo BVA took part in The Market Research Event, that has united for more than 10 years the leaders in the international market research industry.

The 2010 Edition broke the attendance record with over 1, 000 visitors, that came to share good practices, to discuss hot topics and to prepare the sector’s future.

In Vivo BVA released in a conference – in collaboration with Hershey, the US leader of chocolate industry  – its study comparing shopper behavior in mock-up stores and in virtual reality.

To receive the conference presentation, click here

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