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home > news > Events > In Vivo BVA at Shopper Insights In Action Congress

In Vivo BVA at Shopper Insights In Action Congress


John TRAYNOR, President & CEO of In Vivo BVA USA, was at the "Shopper Insights In Action" Congress, which took place in Chicago from the 11 to the 13 of July 2011.

This Conference is the world's largest shopper agenda attracting brand and retail researchers and activation executives to decide what's next at retail.

John Traynor was an invited keynote speaker, on the following theme: "How consumers-shoppers decide: the case for reality in Product Research".




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