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In-Store Activation

In Vivo BVA methods and key learnings

Optimizing performance in a competitive environment

More and more purchase decisions in FMCG are taken in-store. Impulse behavior is on the rise, brand loyalty is increasingly challenged by the quest for value-for-money and the encroachment of private label : there is a heightened role for point-of-purchase materials and stimuli.

In Vivo BVA has developed a deep understanding of shopper insights and POS materials in-store based on 20 years of experience.

Our key learnings and our tests allow us to assess a large range of different in-store layouts. We have presented our key learnings and testing methods to our clients in France on the 24th September 2009.

To discover our methods and key learnings, please contact us.

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