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- May 2012
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Following the successful set up of In Vivo BVA in the US in 2009 (7 of the 10 largest US FMCG advertisers are among our customers), the BVA group is continuing to expand internationally with the opening of a new In Vivo BVA subsidiary in China with 2 field centres: one in Shanghai and the other in Guangzhou.
Both centres, each located in high traffic areas, feature mock-up stores which span over 200 square metres and boast mobile eye tracking tools, IP cameras and quali rooms.
The local team has a thorough understanding of the Chinese consumer market and is headed up by Yeeli Lee, who has over 15 years’ experience both in consulting, particularly with the Boston Consulting Group, and in consumer goods as General Manager of Motorola Devices in East Asia.
In total, the group has 19 mock-up stores enabling packaging tests and shopper, product innovation and in store communication studies to be conducted in Europe, the US and Asia.
IN VIVO BVA HAS ARRIVED IN CHINA!
Following the successful set up of In Vivo BVA in the US in 2009 (7 of the 10 largest US FMCG advertisers are among our customers), the BVA group is continuing to expand internationally with the opening of a new In Vivo BVA subsidiary in China with 2 field centres: one in Shanghai and the other in Guangzhou.Both centres, each located in high traffic areas, feature mock-up stores which span over 200 square metres and boast mobile eye tracking tools, IP cameras and quali rooms.
The local team has a thorough understanding of the Chinese consumer market and is headed up by Yeeli Lee, who has over 15 years’ experience both in consulting, particularly with the Boston Consulting Group, and in consumer goods as General Manager of Motorola Devices in East Asia.
In total, the group has 19 mock-up stores enabling packaging tests and shopper, product innovation and in store communication studies to be conducted in Europe, the US and Asia.
DISCOVER IN VIVO BVA CHINA ON VIDEO
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