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News and Events
Find in this rubric BVA’s news : Press releases, our partnerships, our events, our products launches, nominations…
Below : The last ten news of BVA.
12 January 2016Press releasesEric Singler is the author of "Nudge Marketing: how to effectively change behaviours" and "Green Nudge: successfully changing behaviours to save the planet[...]
30 December 2015Press releasesBVA is pleased to accounce the merger of IN VIVO BVA and Perception Research Services, effective immediately.
This merger unites the world&rsqu[...]
14 December 2015Press releasesThe European Brands Association (AIM) recently adopted an open-access support platform to assist marketing managers in encouraging consumers to act in heal[...]
08 October 2015Press releasesThe advertising industry has Cannes Lions, the sports industry the World Cup... and the market research industry has ESOMAR! It was during the recent annual ES[...]
11 September 2014OTHERSDuring ESOMAR Congress 2014, the BVA Nudge Unit presented its case study "French Government : Nudge me Tender'.
This paper was [...]
07 July 2014Press releasesThe French Tax Administration is taking up on the Nudge mania. BVA, a leading Market Research Institute in France, has initiated the French Secretariat[...]
26 June 2014EventsBVA and the SGMAP (departments of the French Government responsible for the modernization policy) have been selected at the
05 December 2013Press releasesBVA has launched the BVA Nudge Unit, a cross-functional department combining two areas of expertise: behavioural economics and sector [...]
28 November 2013Press releasesTom Dilley has been appointed President of IN VIVO BVA USA. He arrived in the US team last June as VP Account Manager.
29 October 2013EventsBased on 30 years of research in Behavioral Economics, Richard Thaler and Cass Sunstein released “Nudge” in 2008. This book helps us unders[...]
10 July 2013Press releasesOn this occasion, Masters Consultants, a French firm specializing in “mystery shopping” programs joined BVA on May 31 2013, as a fully owne[...]
02 April 2012EventsFrom the 15th to the 17th of April, In Vivo BVA China is taking part in the ESOMAR Asia Kaleidoscope Congress
10 February 2012Press releasesBecause emotions are difficult to fathom with traditional research tools, consumer-behavior specialist BVA is funding academic research into neuroscien[...]
09 September 2011OTHERSFollowing the successful set up of In Vivo BVA in the US in 2009 (7 of the 10 largest US FMCG advertisers are among our customers), the BVA group is co[...]
20 July 2011EventsJohn TRAYNOR, President & CEO of In Vivo BVA USA, was at the "Shopper Insights In Action" Congress, which took place in Chicago from the 11 to[...]
30 November 2010EventsFrom the 8th to the 10th of November, In Vivo BVA took part in The Market Research Event, that has united for more than 10 years the l[...]
23 November 2010International surveysIn collaboration with the WIN network, BVA released a worldwide survey regarding the patient/doctor relationship.
22 November 2010BVA on airBVA’s expertise has been awarded at the Esomar Innovate 2010 Conference.
In Vivo BVA and the innovation team uni[...]
08 March 2010Events
26 February 2010Press releasesSandrine Caloiaro, 36, is a graduate of ESCP-EAP business school and former director of qualitative studies at Sorgem.
22 December 2009OTHERS
28 October 2009Press releasesIn Vivo BVA USA is proud to announce the opening of its New York headquarters November 9, 2009 at 900 Broadway (20th and Broadway) in Manhattan.
28 September 2009EventsMore and more purchase decisions in FMCG are taken in-store. Impulse behavior is on the rise, brand loyalty is increasingly challenged by the quest for value-f[...]
17 August 2009International surveysThe third wave of our Crisis Index revealed that the economic crisis did not only affect people economically but also psychologically. This survey has been con[...]
17 July 2009Press releases
The In Vivo BVA experience and methodology are now available in the United-States.
A team with a solid FMCG expertise in th[...]