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Transportation & Mobility

Understanding and controlling mobility

Soaring fuel costs, sustainable transportation...

New tramways, the surging use of bicycles, a plethora of communication tools…these are factors that directly affect our travel decisions. To make the best choices, it is essential to anticipate this changing landscape.

BVA guides you in your knowledge and understanding of personal mobility and helps you optimize your services and imagine those of the future.


The experts at BVA Transportation & Mobility combine a mastery of tools and knowledge of the sector to help you:

Position your company in your market

Regardless of your business segment: air, rail, urban, automobile, etc.

• In all categories: urban mobility, long distance mobility, multimodal transit centers
• We analyze your positioning: calculation of volumes, market share
• Compared to the competition: behavior of customers/non-customers, assessment of modal choices
• In the framework of your growth strategy: development of new services and potential testing, estimate of modal transfers

Know your customers better

To maximize your clientele's satisfaction and loyalty, BVA helps you understand their expectations.
The type of information, gathering and reporting tools are determined in an operational manner to form the basis of your analysis. Our experts advise you to build the most relevant indicators to measure the effectiveness of your service:

• Quantification and qualification of your traffic: counts, "photo" surveys, trip origin/destination surveys

Counting: a renowned specialty

BVA has developed strong expertise in managing and deploying tools that allow you to count the travelers in your urban or interurban networks, trains and transfer points.

• Performance of your price structure: quantification of fraud and portability of pricing options
• Effectiveness of your information tools: performance of the local distribution network, calculation of potential, testing of publicity campaigns
• Measurement of quality produced: mystery customer visits, compliance measuring, travel time measuring
• Customer satisfaction: perceived quality, analysis of satisfaction drivers
• Image and recognition of transit operators: among customers and non-customers 

Expand and optimize your range of service

Transit operators are offering increasingly comprehensive and integrated services: customer notification, communication, customer relations, telephone service, "Maison de la Mobilité" transit information centers, etc.

BVA applies innovative and technologically savvy research methodologies to analyze your current offer and future products.
For your current products
 BVA relies on thorough familiarity with the information, trip times, expectations in terms of comfort, cleanliness, etc.

• Diagnostic of proposed services
• Customer perception
• Traveler practices and usage
• Summary of habits, expectations and needs

For your future products
BVA implements tools adapted to your issues to anticipate and test your planned innovations:

• Concept lab to validate your ideas
• Price testing
• Evaluations of new information tools
• Evaluation of new means of payment
• Defining benchmarks

ADAPTED, EXPERIENCED SURVEY METHODS

The most appropriate data collection methods

• Standard CERTU methods to study trips
• Creation of panels
• Qualitative strategies (from individual interviews to use of online blogs)
• Quantitative strategies for all your population groups
• Qualitative/quantitative approaches

Elaborate statistical techniques

• Consulting on building samples
• Complex processing
• Modeling of behaviors and modal choices
• Analyses of contributions
• Discriminant analyses
• ...

Tools with high value-added

• Our face-to-face transport interviewing capacity enables us to intervene in any kind of town, city or facility
• Telephone platforms
• Our online interviewing resources