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Telecom & Multimedia

Understand and anticipate a sector that is always changing

Telephone, Internet, TV, technology devices (digital cameras, GPS, etc.)

For a few years now, technological innovations and legislation (political wish to encourage digital terrestrial television, digital TVs and radios, competition laws: MVNO, 3G licenses, etc.) have transformed the world of telecoms and multimedia in terms of offers, operators and terminals.

BVA's Telecom & Multimedia department anticipates and incorporates the changes in this sector in real time to provide pertinent and strategic insight into your projects. 

A sector with multiple challenges

Offers and operators
Offers and operators
Today the sector is characterized by the significant consolidation of actors and the convergence of offers, which has become a reality in households (ISP TV, VoD, etc.).
These two trends are redefining competitive perimeters (notably the positioning of telecommunications operators in the audiovisual segment) and causing the relative homogenization of offers around standard options (like the quadruple play package).

Therefore operators are facing a major challenge of differentiation, which must encompass:

• Meeting customer expectations as to the quality of service
• Building avenues of differentiation, notably in terms of content 

Terminals
The means of accessing content are multiplying (mobile TV, Internet access via game consoles, etc.). These added functional features are improving and competing with the original terminals. For example, mobile phones have become the number one digital photography device.

• What do customers today expect from these products: an all-in-one "Swiss Army knife" or dedicated devices?

The standards of quality and performance are continuously redefined (HD, pixels, etc.) and often largely surpass consumer usage.

• What limits should be defined in the quest for technical performance according to the category of products and target?

In these markets of ongoing technical revolution, there is also the question of the ability to impose standards (Blu-Ray, etc.) and offer ecosystems that make it possible to create captive customers (e.g. iPod and iTunes).

Our research solutions adapted to your needs

Know and understand your market

• Market size/market share
• Acquisition: Volume and market share (new customer tracking)
• Market potential
• Cancellation potential
• Flows between operators
• Market watch
• Uses and attitudes for a product category
• Market segmentation

Optimize your offers

• Concept testing
• Identification of the ideal mix (trade-off)
• Pricing studies
• Potential testing
• Offer experimentation
• Offer post-testing

Control your customer relations

• Customer satisfaction
• Loyalty: attachment to the brand, quality of the connection, loyalty program, design of the loyalty mix
• Cancellation studies

A specific methodology

 
Creation of a sample that is representative of ALL population groups in France

BVA Telecom & Multimedia possesses essential know-how to reach all kinds of phone numbers:

• Mobile only (06)
• Unbundled, non-ported numbers that are not geographically assigned (08 to 09)
• Land lines with geographically assigned numbers (01 to 05)

And we ensure the reliability of our analysis by:

• Recruiting samples representative of these three segments in socio-demographic terms
• Combining the precise proportions of these three groups to obtain a nationally representative sample 

Data processed internally
BVA Telecom & Multimedia has its own statistical tools: SPAD, Askia, Spss. It is the department’s hallmark and makes it possible to provide:

• Faster, more in-depth analysis
• "Real-time" answers to your requests for additional sorting