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Public health

Decipher practices, attitudes and beliefs

For effective preventive and informative initiatives

We monitor satisfaction with hospital service, uniformity of vaccination practices, awareness levels among at-risk populations, announcements about government's public health policies, effectiveness of prevention campaigns, the influence of lifestyles and living conditions on health and more.
There are many dimensions to the public health challenge: political, legal, economic, social, communication-related, etc.

BVA is an expert at analyzing these concerns. We have the skills and the resources to offer you the most appropriate study to answer your questions.

ANALYZE THE RELATIONSHIPS TO DISEASE

We propose specific ad hoc surveys to study the perceptions and behaviors of at-risk populations, people suffering from a given disease and their friends and family to learn about:

• Their relationship to health
• Their living conditions
• Their relationship to the pathology
• Their treatment history
• Their medical care

This type of target is difficult to reach through surveys. We assist you with your methodological strategy to define the techniques for gathering data and choosing samples that are best suited to your needs.

ASSESS THE PERCEPTIONS OF FRENCH CITIZENS

Health policies and public health care services
 
Our experience with public health enables us to carry out:

• Large-scale exploratory or epidemiological studies measure the rate of incidence or prevalence within a population and to analyze the relationship between exposure to a risk factor and personal health.

• Uses and attitudes research seeks to summarize a given population's knowledge, behaviors and opinions about a specific topic. The frequency of this kind of study makes it possible to track the evolution of practices and beliefs over time.

• Satisfaction surveys among beneficiaries or users of a service (hospital, telephone help line, etc.) help determine the actions that should be taken to improve overall satisfaction.

OPTIMIZE YOUR PREVENTION AND COMMUNICATION CAMPAIGNS

Targeting different audiences (general public, patients, health professionals, etc.)
Before communication actions: campaign pre-tests and message optimization research (TV or radio spot, print, Internet site, brochure, mailings, logo, slogan, etc. The goal is to confirm or fine tune if necessary the dissemination strategies or communication media before they are produced. It is also important to test understanding and acceptance of the messages conveyed and their power to influence action.
After your campaigns:
Thanks to the various tools we deploy, we can provide an in-depth analysis of spontaneous reactions and then provide details on each element of the medium and the message.
We can conduct post-tests and assessments of the dissemination of communication tools. The goal is to evaluate their impact in terms of memorization, understanding, approval, image and their ability to change perceptions and/or behaviors. 
To gain more perspective on your results, we compare them with the BVA Health standards, which are calculated from the database containing all the public health post-tests we conduct.