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Media & Publishing

Effective media, relevant content

 

DESIGNING AND OPTIMIZING THE EDITORIAL PRODUCT

EDITORIAL STUDIES
Our editorial studies are conducted by joint teams of specialists in quantitative and qualitative media research.
We adapt our approach to each of our customers, using discussion and an evaluation method defined over years of developing expertise.
Readership analysis
Specific tools for measuring and optimizing print titles, corporate and institutional media, client magazines, scholarly works, etc.

• Measurement and profiling of readers
• Reading motivation and behaviors
• Readership and satisfaction indicators
• Reader profiles by columns read
• Editorial analysis of the publication (by column/topic)
• Analysis of how satisfaction with the publication is structured
• Analysis of developments and potential

Editorial assessment and support

• Quantitative and/or qualitative review of a mock-up, program schedule, time slot, Internet site or portal, etc.
• Screening of concepts, names, mock-ups, covers, etc.
• Test issues

MEDIA MARKETING

• Uses and attitudes research
• Needs and expectations
• Satisfaction and loyalty building (subscribers, readers, TV viewers, etc.)
• Attrition and churn (subscribers, readers, TV viewers, etc.)
• Evaluation of potential (cable-satellite offer, Internet offer, magazine launch, etc:)
• Price testing
• Geomarketing (optimization of points of sale/drop-off locations, geotargeting for free press distribution or ISA, distribution cost reduction, geographic analysis of subscribers and unsubscribers, etc.)

MEDIA MEASUREMENT AND EFFECTIVENESS

AUDIENCE AND MARKET
Our audience and market size research is conducted by multi-skilled teams of specialists in media issues and experts on measuring and estimating markets.
Studies and products available by subscription

• Mobility measurement for outdoor advertising audiences in partnership with AFFIMETRIE
• Agrimédia - Agricultural trade press audience

Ad hoc topics

• Overview of press subscriptions in France
• Buying behavior for newsstand press purchases, etc.
• Measurement of audience for the free press
• Audience for distribution trade press