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INDUSTRY & CONSTRUCTION

Solutions adapted to your issues

Your business evolves with the development of new communication tools and the intensification of challenges related to sustainable development.
BVA supports you as you redefine and optimize your marketing and communication approaches.

BVA, EXPERT KNOWLEDGE OF YOUR MARKETS

Inclusion of the opinion of observers/analysts in the context of trend research:

• Experts (multi-industry unions, ethnologists, etc.) 
• Key influencers (specialized journalists, associations, researchers, standards and control bodies, etc.)

Interviewing and analysis of needs, expectations and uses and attitudes of different actors in your fields:

• Institutional actors: local governments and administrations
• Professionals: industrial leaders, prescribers (architects, engineers, economists, etc.), project owners (real estate developers, public offices for low-cost housing, etc.), building managers, distributors, skilled contractors/small businesses
• Consumers
  
  Control, coordination and integration of qualitative and quantitative techniques

OUR MAIN CATEGORIES OF SERVICE

BVA advises you in product and service innovation

• Concept testing and optimization, price elasticity testing, positioning and definition of launch strategy

Analysis of channels/markets and segmentation

• Research on usage, attitudes, perceptions, behavior, etc. 

Definition of positioning and brand strategy

• Awareness, image and brand equity research

Communication optimization

• Preliminary study prior to definition of a communication strategy, analysis of the impact of communication devices, advertising pre-test, testing of sites or publications, analysis of communication/awareness practices

OUR EXPERTISE IN SUSTAINABLE DEVELOPMENT AND THE ENVIRONMENT

Research on awareness of environmental challenges

• Toxic waste, purification, pesticides, renewable energies, etc.

Studies to evaluate and optimize mechanisms

• "Plan Soleil", carbon dioxide labeling, Bonus/Malus scheme, clean buses, drop-off center labeling, etc.

Contextual assessments prior to deployment of an awareness initiative (analysis of positions taken and interplay between actors)

Sustainable Development Observatory (public works)