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Farming industry

BVA: The French leader in agricultural market research

In France, farming is still a fact...and a world apart. This is why it is crucial to have in-depth knowledge of the realities of the farming industry and its actors when developing a marketing strategy for this sector.

Drawing strength from over 30 years of experience in this area, BVA offers you unique expertise on agricultural markets to meet your marketing needs.


BVA's work in the agricultural sector covers the following domains:

• Seed & genetics
• Phytosanitary products
• Animal health
• Animal nutrition
• Agricultural machinery
• Distribution
• Media
• Farming institutions

Each year, through its dedicated panels (seed, phytosanitary, machinery, etc.) and ad-hoc marketing studies, BVA conducts nearly 10,000 interviews with agricultural professionals: farmers, distributors, technicians, opinion makers, veterinarians, etc.

Our Solutions

For each of the following major marketing issues, BVA offers you a methodological solution adapted to the characteristics of this sector and the nature of its actors:

• Concept screening
• Optimization of market mix and volumes
• Price positioning studies
• Uses & attitudes 
• Satisfaction surveys
• Image and brand equity studies
• Measurement of market share in volume (panels)

BVA supports you in your EU initiatives

Agriculture is an important economic sector at the heart of major European concerns: evolution of the Common Agricultural Policy, reduction in use of phytosanitary products, development of large markets in Eastern Europe, etc.

• BVA assists you with your European marketing challenges thanks to its network of agricultural research partners with expertise in their respective countries.

Unique know-how: Agriculture and society

The farming industry is ripe with issues of great concern to society: respect for the environment, traceability, food quality, etc. Through its various consumer studies, BVA has developed unique knowledge about the relationships between agriculture and society.