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Energy & Environment

Electricity, gas, heating oil, green energy

BVA assists you with your growth strategy

The economic environment for energy providers is constantly changing: market deregulation, environmental concerns, an increasingly informed clientele, etc.

To address these changes, the primary differentiating factors available are brand, price, extension of the range of offered services (combined offers, green offers) and innovation via optimized energy services.

To adjust the nature of your marketing actions over time and continuously measure their effects on your growth and sales strategies, BVA has implemented simple, concrete tools.


We support you so you can:

Better understand the consumer

Uses and attitudes research
Behavior, needs, expectations and attitudes of different targets

Measure satisfaction

• Customer satisfaction surveys
• Loyalty studies
• Churn measurements

Evaluate your image and brand awareness

• Brand Equity
• Awareness, image and positioning research

Optimize your mix

• Trade-off analysis
• Product and service testing

 

The most predictive methodologies

BVA offers you a full range of methodologies suited to your issues, as well as expertise on specific targets:

• General public
• Businesses
• Major accounts
• State-owned companies and local authorities

OUR EXPERTISE IN SUSTAINABLE DEVELOPMENT AND THE ENVIRONMENT

Research on awareness of environmental challenges

• Toxic waste, purification, pesticides, renewable energies, etc.

Studies to evaluate and optimize mechanisms

• "Plan Soleil", carbon dioxide labeling, Bonus/Malus scheme, clean buses, drop-off center labeling, etc.

Contextual assessments prior to deployment of an awareness initiative (analysis of positions taken and interplay between actors)


Sustainable Development Observatory (public works)