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Consumer goods

IN VIVO BVA, European leader in shopper research

Always innovate to better understand the consumer

Today, consumers are more diverse and changeable than ever. IN VIVO BVA develops unique approaches to better understand them and anticipate their behavior throughout the product experience, act of buying in the aisle and in-home use.

All our innovations are guided by a firm conviction: a combined analysis of behavior and discourse is essential to an overall comprehension of the consumer.

In the field of consumer goods, a product's ongoing success depends on its ability to be effective at two key moments:

• Buying act in the aisle
• Use of the product in the home

IN VIVO BVA cultivates a unique know-how in issues related to each of these two moments of truth.

First Moment of Truth

IN VIVO BVA benefits from the expertise it earned in analyzing the "first moment of truth" over 20 years of accumulated experience since the creation of IN VIVO in 1989.

In this vein, IN VIVO BVA designs and develops unique, innovative approaches to evaluate the competitiveness of marketing actions during in-store purchasing.

Second Moment of Truth

IN VIVO BVA also leverages expertise on the "second moment of truth" amassed by BVA Grande Consommation after the successive acquisitions of firms specializing in on-site and in-home product testing KHI2, Carré Latin, CONSULTEST).

With more than 20,000 products tests to its credit, IN VIVO BVA boasts dense databases and a unique know-how in analyzing issues related to home use of products

Five key topics:

• Innovation
  
• Brand & product mix
  
• Shopper & consumer understanding
  
• Merchandising & point of sale
  
• Training & consulting

Our experimental stores

Working from the principle that only behavior is predictive, our experimental stores are designed to reproduce the natural buying conditions found in any supermarket or superstore.

IN VIVO BVA around the world

Our teams are established in:

• England (London and Newcastle)
• Italy (Milan and Bari)
• Germany (Frankfurt and Hamburg)
• The United States (New York, Chicago, California)