BVA

home > Industry Expertise > B-to-B services

B-to-B services

A common goal: actionable results

To face growing price pressures and the globalization of markets, service companies are discovering that they must create value to stand out from their competitors and grow.

We assist major French and foreign corporations as they plan their marketing and quality initiatives: development of product and service offers, customer satisfaction/loyalty, brand strategy, etc.  

Solutions adapted to your needs

Optimizing your product and service innovations:

• Product and concept testing
• Optimizing offers and services (rate/price, integrated services, etc.)

Understanding markets:

• Exploratory research
• Market quantification and monitoring
• Market and positioning studies
• Uses and attitudes
• Clientele identification and segmentation
• Competitive monitoring (analysis of practices/benchmarking of perceived performance)

Ensuring the effectiveness of your communication actions:

• Qualitative and quantitative advertising pre- and post-tests
• Measurement of advertising effectiveness
• Awareness/image index
• Identification of convincing sales arguments

Assessing your customers' satisfaction:

• Satisfaction/loyalty index
• Churn measurement
• Mystery shopper research