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> Nearly 40 years of experience
In 1970...
Michel Brulé and Jean-Pierre Ville lend their names to one of the first research agencies in France: Brulé Ville et Associés.
Over its first 30 years, BVA constantly developed, expanded its areas of expertise and earned its stripes in politics.
In 2002...
The arrival of Gérard Lopez and Pascal Gaudin at the head of BVA marks a turning point in the history of the agency: the two Toulouse natives enlarged and consolidated the group... and devoted themselves to its international expansion.
In 2008...
BVA is the fourth largest generalist research agency in France (source: Marketing Magazine) and ranks 23rd in the world (source: Marketing News).
BVA launched its US subsidiary
3 survey centers in New York, Chicago and in California. In Vivo BVA USA is managed by John Traynor.
Eric Singler and Alain Sivan joined Pascal Gaudin and Gérard Lopez on the BVA Executive Board
The In Vivo BVA, BVA Healthcare and BVA Telecom Multimedia departments are created
As part of its new international strategy, BVA joins the WIN of Market Research, an international network that brings together independent research companies that are among the most significant in their respective markets.
In Vivo (European leader in studies of buying behaviors in experimental and virtual stores) and EO Consult (a specialist in healthcare research) join the group.
BVA opens an office in Nouméa: BVA Pacifique conducts quantitative and qualitative studies in New Caledonia, Wallis & Futuna, Vanuatu, Australia and New Zealand.
BVA acquires Actudes (agency with expertise in telecom and multimedia research) and BPM (ad hoc institutes: Carré Latin quantitative studies and Reason Why qualitative studies).
The teams of Consultest, an agency specialized in food product testing, join BVA.
Gérard Lopez and Pascal Gaudin take the reins at BVA.
The Institutions and Transport departments are created.
BVA predicts the election of François Mitterrand to the French presidency. The Opinion division thus makes a name for itself, earning its reputation among opinion polling agencies.
Consumer goods studies are developed.
The Opinion division is created.
BVA's three "historic" departments, Agriculture, Automobiles and Consumer Goods, are well established. The Industry department is created and qualitative expertise is developed.
Michel Brulé and Jean-Pierre Ville create BVA and lend their names to one of the first polling agencies in France (Brulé Ville et Associés).
Nearly 40 years of experience
History of BVA
In 1970...Michel Brulé and Jean-Pierre Ville lend their names to one of the first research agencies in France: Brulé Ville et Associés.
Over its first 30 years, BVA constantly developed, expanded its areas of expertise and earned its stripes in politics.
In 2002...
The arrival of Gérard Lopez and Pascal Gaudin at the head of BVA marks a turning point in the history of the agency: the two Toulouse natives enlarged and consolidated the group... and devoted themselves to its international expansion.
In 2008...
BVA is the fourth largest generalist research agency in France (source: Marketing Magazine) and ranks 23rd in the world (source: Marketing News).
Key dates in BVA's history
2009
BVA launched its US subsidiary
3 survey centers in New York, Chicago and in California. In Vivo BVA USA is managed by John Traynor.
2008
Eric Singler and Alain Sivan joined Pascal Gaudin and Gérard Lopez on the BVA Executive Board
The In Vivo BVA, BVA Healthcare and BVA Telecom Multimedia departments are created
As part of its new international strategy, BVA joins the WIN of Market Research, an international network that brings together independent research companies that are among the most significant in their respective markets.2007
In Vivo (European leader in studies of buying behaviors in experimental and virtual stores) and EO Consult (a specialist in healthcare research) join the group.
BVA opens an office in Nouméa: BVA Pacifique conducts quantitative and qualitative studies in New Caledonia, Wallis & Futuna, Vanuatu, Australia and New Zealand.
2006
BVA acquires Actudes (agency with expertise in telecom and multimedia research) and BPM (ad hoc institutes: Carré Latin quantitative studies and Reason Why qualitative studies).
2004
The teams of Consultest, an agency specialized in food product testing, join BVA.
2002
Gérard Lopez and Pascal Gaudin take the reins at BVA.
1985
The Institutions and Transport departments are created.
1981
BVA predicts the election of François Mitterrand to the French presidency. The Opinion division thus makes a name for itself, earning its reputation among opinion polling agencies.
1980
Consumer goods studies are developed.
1978
The Opinion division is created.
1975
BVA's three "historic" departments, Agriculture, Automobiles and Consumer Goods, are well established. The Industry department is created and qualitative expertise is developed.
1970
Michel Brulé and Jean-Pierre Ville create BVA and lend their names to one of the first polling agencies in France (Brulé Ville et Associés).