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home > BVA QUALITATIVE FACTORY > OUR FIELDS OF EXPERTISE

OUR FIELDS OF EXPERTISE

TWO FIELDS OF INTERVENTION DEPENDING ON YOUR challenge






QUALITATIVE STUDIES



  • Strategic studies: fundamental studies based on systemic analyses to give you an in-depth understanding and forward-looking view of your markets.
Examples: brand fund(s), exploration, segmentation, customer experience studies, etc.

  • Tactical studies: validation tests for assistance in instant decision-making.
Examples: packaging tests, concept tests, communication tests, offer tests, site/application tests, etc.

  • Facilitation / Support: innovative feedback formats and activation workshops for optimal transfer of study findings to your internal customers

CREATIVITY AND INNOVATION



Approaches that are specifically designed to inspire you in renewing brands and offers and to help you create new ones.
Examples: insight identification, concept labs, workshops for generating insights and concepts following on from exploration processes, comprehensive innovation processes, etc.


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