BVA QUALITATIVE FACTORY
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BVA Reason Why expands to become BVA Qualitative Factory, the qualitative – consulting – creativity agency from BVA.
BVA Reason Why launches BVA Studio, a unit focusing on audio-visual and digital for qualitative studies.
BVA Reason Why develops its strategic qualitative offering and its “creativity” range of operations.
BVA acquires the Reason Why Institute and consolidates its qualitative operations.
Michel Brulé and Jean-Pierre Ville establish BVA and give their names to one of the leading survey institutes in France (Brulé Ville et Associé).