BVA QUALITATIVE FACTORY
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Brand Value Creator
Brand Value Creator
INVESTIGATION IS IN OUR DNA Capturing the dynamics of change, recording the traces its leaves in passing, following its course and planning ahead for its causes… Our aim is to record and impart the world’s vibrations and the opportunities they harbour to help you see further.
In standing out over the years with its spirit of discovery (rather like investigative journalism), BVA Qualitative Factory applies approaches that are as close as possible to reality: ethno, netno, immersion, context, joint-creation… reality merits our commitment to take the plunge!
A CREATIVE AND INVENTIVE SPIRITBVA Qualitative Factory means the inventiveness of a multidisciplinary team operating on the basis of curiosity and collective intelligence. This is what makes it possible for us to create tailor-made (as opposed to catalogue standard) methodologies for our clients, to launch new fields of expertise together (such as BVA Studio) and to offer you specific approaches to creativity and innovation.
ENSURING THE RIGHT VIEW OF MICRO AND MACRO SCALESWe believe that understanding a complex and changing world entails the right combination of two scales: macro (trends, news, etc.) and micro (individual rationales, day-to-day usage, etc.), to cast light from the big picture on smaller ones and… to rediscover the meaning of the big picture through smaller ones!
This is why we apply systemic approaches: addressing individuals in their daily context and adding perspective to study results with macro determinants to bring forth the real marketing drivers.
ACTIVATING STUDY RESULTSTo facilitate adoption of study results by your internal customers and the spread of messages or just to help embrace change, we offer workshops and convincing feedback formats inspired by today’s media: result activation workshops, illustrated narration, audio-visual reports, on-line slideshows, etc.