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BVA QUALITATIVE FACTORY

THE BVA QUALITATIVE-CREATIVE-CONSULTING DEPARTMENT





BVA Qualitative Factory is the BVA group department specialising in qualitative studies with a strong strategic component.
We work for clients involved in studies, marketing, communication and innovation both in France and internationally.

BVA Institute aims through BVA Qualitative Factory to provide its clients with in-depth answers to help decide and innovate in a rapidly changing environment.

GUIDING COMPANIES IN A CHANGING WORLD



The digital revolution, economic meltdown, globalisation, the sustainable development imperative, new ways for brands and consumers to share value and customers who are no longer subject to standard behaviour...
These are all trends that question our marketing strategies, whilst at the same time provide us fantastic opportunities to reinvent ourselves!

BVA QUALITATIVE FACTORY: MAKING MARKETING STRATEGIES PART OF THE MAJOR TRENDS OF TOMORROW


  1. A dedicated team of 25 consultants from the top schools focusing on high added value qualitative research
  2. A team of marketing experts using the societal sounding board that the BVA group has always been for marketing levers fully in line with tomorrow’s trends
  3. A service culture exemplified by an organisation small enough to remain human, combined with the resources and power to accompany clients of a major institute.


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