The BVA Nudge Unit uses its expertise to drive significant behavioral change among citizens, users or consumers. It does this by proposing simple and inexpensive modifications to ‘choice architecturesa’. The unit’s expertise draws on the latest and most innovative teachings of behavioral economics.
THE BVA NUDGE UNIT: CREATING WINNING STRATEGIES FOR BEHAVIORAL CHANGE
The BVA NUDGE UNIT operates ‘horizontally’ across the company, associating specialists in behavioral economics and nudge approaches with sector-based experts. This enables us to offer unique methodological approaches to prompt the desired behavioral changes in your target market.
The BVA NUDGE UNIT is led by our experts in behavioral economics: Eric Singler, Richard Bordenave and Etienne Bressoud.