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BVA at the ESOMAR Congress

BVA and the SGMAP (departments of the French Government responsible for the modernization policy) have been selected at the ESOMAR Congress to present their case study entitled "French Government: Nudge Me Tender - How to turn ethnographic insight into more efficient policy making".

The BVA Nudge Unit guided the SGMAP in the identification of Nudge drivers encouraging French taxpayers to adopt digital habits in their relation with the French administration (online tax payment, informative questions …).


Francoise Waintrop, SGMAP
Eric Singler, BVA
Etienne Bressoud, BVA
Richard Bordenave, BVA


The Congress in numbers : 40 presentations, 80+ speakers from 70+ countries, 1000 attendees
Date & place
: 7-10 September 2014
Palais des Congrès Nice Acropolis
1 Esplanade Kennedy
06000 NICE

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